Increase organic traffic, improve keyword rankings, and grow online.
chocolatemartbd.com is a Bangladesh-based online store offering premium chocolates and gifts. Although the brand had an attractive website and a good product lineup, it was struggling to get organic traffic and visibility on Google. I was brought in to design and execute a complete SEO strategy that would help them reach more potential customers online and turn visitors into buyers.
Initial SEO Audit and Analysis
We began with a complete SEO audit to understand the current state of the website. Using professional tools like SEMrush, Ahrefs, and Google Search Console, we identified several critical issues.
The website had slow loading times, especially on mobile devices, which affected user experience. Key SEO elements like meta titles, descriptions, and heading structures were missing or poorly optimized. We also found broken links, crawl errors, and an overall lack of a proper internal linking structure. Additionally, important pages were not being properly indexed by search engines, limiting their chances of appearing in relevant search results.
Strategy Planning and Keyword Research
After identifying the core problems, we developed a custom SEO strategy focused on three main areas: technical SEO improvements, on-page optimization, and content marketing.
We performed deep keyword research, aiming to find search terms that their target audience was actually using. Rather than chasing highly competitive, broad keywords, we focused on realistic opportunities such as “buy chocolates online Bangladesh,” “gift delivery Dhaka,” and “chocolate gift box BD.” Our goal was to connect chocolatemartbd.com directly with customers who had clear buying intent.
Full SEO Implementation
Technical Optimization:
We started by fixing all technical SEO issues. This included optimizing page speed by compressing images and refining website code. We resolved mobile usability errors, implemented structured data (schema markup) for better product representation on Google, fixed broken links, and created a complete XML sitemap to ensure better indexing.
On-Page Optimization:
We reworked meta titles, descriptions, and headings across all main pages, making sure keywords were naturally and effectively incorporated. Internal linking was improved to strengthen the relationship between pages, guiding both users and search engines smoothly through the website.
Content Strategy:
Recognizing the absence of blog content, we created a new content plan. We developed blog topics that would attract new visitors through informational and transactional queries, such as “Best Chocolate Gifts for Valentine’s Day” and “Top Birthday Gift Ideas in Bangladesh.” This not only helped with SEO but also positioned chocolatemartbd.com as an authority in the chocolate and gift industry.
Link Building and Brand Authority
Building backlinks was a critical part of our strategy. We secured high-quality backlinks from relevant blogs, local directories, and food-related websites in Bangladesh. These efforts strengthened chocolatemartbd.com’s domain authority and credibility, helping to improve keyword rankings and overall search engine trust.
Performance Tracking and Ongoing Optimization
Throughout the project, we closely monitored all key performance indicators using Google Analytics 4 and Google Search Console. Monthly reports were shared with clear insights into traffic growth, keyword performance, user behavior, and sales impact. Based on real data, we continually refined our strategy to maximize results and adapt to changing trends or challenges.
Results Achieved
Over a period of 3 to 6 months:
- Organic traffic grew significantly, with consistent month-over-month improvements.
- Key target keywords achieved first-page rankings on Google.
- Bounce rates decreased as users engaged more deeply with the website.
- Organic conversions increased, directly boosting online sales.
- The overall online visibility and brand presence in the Bangladesh market improved.
Conclusion
Working with chocolatemartbd.com showed how powerful a well-rounded SEO approach can be. Through technical improvements, smart keyword targeting, valuable content creation, and authority building, we helped the brand connect with its ideal customers and achieve sustainable growth. This project is a strong example of how SEO, when done correctly, delivers long-term value for businesses in competitive industries.
